Social Media for online marketing is quite obviously a must. How can you exist online without social media?…Facebook for brands grew by 24% in 2014, Twitter increased its engagement by 37%, and Instagram took the trophy by doubling in size to 1 billion users in the last 3 years plus outgrowing all other social media platforms and engagement by 63% or more! So why would you not be using social media for online marketing?
Social Media For Online Marketing And The 80/20
Some things to think about before you go off on a marketing spree without a plan:
1) What and who does your product or service appeal to? Men, women, certain ages or interests, etc.
2) How will people be buying your product/service? Will it be via a website, through a sales funnel, or even in an actual store?
3) Is it important that you be able to represent your product/service/brand through visual representation? More than likely the answer to this would be yes.
Have you ever heard of the 80/20 rule? It is a proven statistic that shows when you break down your results or your income you can actually see that 80% of your results and income are produced by 20% of the total tools and resources that you use to create the results. This means that by choosing to do the things that create the most results (the 80% part) and utilizing your time more wisely will allow your business/brand to thrive much faster.
Here is another 80% statistic; Instagram is 80% more engaging than Facebook, 63% more than Twitter, and wipes out every other social media app in existence. As someone who has built a five to six figure per month business by building my brand on Instagram and pinging it out to Facebook I have been able to generate massive success within a matter of literally months.
So Where Do You Chose To Focus?
I chose to focus on Instagram due to the ability to go viral and gain thousands of targeted followers every single day. You can only have 5,000 friends on Facebook and then people have to follow you. Unless you are a celebrity or major public figure you will not find it likely to get thousands and thousands of followers per day. And think about it; since IG is 80% more engaging than FB 1K followers on IG is equivalent to 5,000 friends on Facebook. Dive a little deeper; when people follow you on IG because they have seen your viral content what has happened is they actually chose to follow you because they like your content (targeted followers=massive money). Yet on Facebook you have to manually go through your friend requests, click the person, go to their profile, make sure they are valuable, then accept or decline. Did you know Instagram accounts with 100K+ followers and good engagement are worth thousands to tens of thousands of dollars? Let me tell you something else; you can grow 100K organic viral followers in a matter of weeks.
Now you are thinking, why would I use Facebook after saying all this? Facebook owns IG and you can actually link a Facebook business page to your IG and get very powerful analytics for free. It allows you to see the location of your followers, post reach, impressions, engagement, age of your followers, and the times they are most active on IG. And since Facebook does have 1.79 billion active monthly users it is important to be able to have your brand established on both Facebook and IG. IG is better for generating free and highly targeted leads, physical representation, going viral, and gaining thousands of targeted followers/potential customers each day, yet Facebook is excellent for connecting with big influencers and top producers that can contribute value and network with you for your business. Since they are connected it is very easy to manage both and completely necessary that you focus on both!
A word of caution; you must understand how the Instagram Algorithm actually works in order to have massive success (or for that matter even mediocre success). DO NOT use software to follow/unfollow, like and comment, auto direct message people and other similar activities. There is only one academy that actually teaches the algo and how to specifically monetize Instagram for 5 figures per month in 17 different ways as well as grow up to 100K followers per month. You can find VIP access to the Millionaire Mafia Instagram Mastery Academy below.
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Tell us; what are your concerns when it comes to using social media for online marketing? Drop a comment below!